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WooCommerce pricing, price hikes and cheaper alternatives

WooCommerce (woocommerce.com) is a e-commerce platform. The core plugin is free with no revenue share; hosting, paid official extensions and card processing are paid separately.. Free plan: WooCommerce core is free: $0 platform fee, unlimited products, orders and APIs, 0% revenue share; hosting is separate..

What WooCommerce costs

  • Starter store: free (Free core covers 50 products with variants, stock tracking, shipping rates, coupons and card payments via WooPayments (no platform fee) on your own domain. Self-hosted, hosting extra; card processing not counted.)
  • Growing store: $13.25/mo (Store $0 + Follow-Up Emails 1-year plan $159/yr / 12 = $13.25 (first-party abandoned-cart emails). The 5 staff logins add nothing because WordPress user accounts are unlimited and free.)

Plan compared: Free WooCommerce core, self-hosted, with no paid extension needed. Prices are USD per month on monthly billing (annual-only plans divided by 12) and include the platform's own transaction or per-order fees at the stated sales volume, assuming its native payment option where that waives them. Card processing fees, domains, paid themes, third-party apps and, for self-hosted software, hosting are not included.

What WooCommerce does

Core: Branded storefront, Built-in checkout, Physical and print-on-demand, Self-hosted or open source, Online store (partly), App & theme marketplace, Open source & self-hosting, Open source & self-hosting.

Important: Digital download sales, Merchant of record (partly), Email marketing broadcasts (partly), Integrations and API (partly), Product catalog & variants, Recurring billing (partly), Shipping rates & labels (partly), Sales tax & VAT (partly), Multi-currency pricing (partly), Marketplace & social selling (partly), B2B & wholesale (partly), Headless commerce APIs, Inventory tracking (partly), Mobile admin app, Built-in discounted rates, Store & marketplace sync (partly), Checkout shipping rates (partly).

Also has: Order bumps & upsells (partly), Paid memberships & subscriptions (partly), Paid calls & coaching (partly), Software license keys (partly), Affiliate program (partly), Paid Discord/Slack access (partly), Mobile apps (partly), In-person POS payments, Built-in marketing tools (partly), AI store assistant (partly), Rate shopping (partly), Shipping automation rules (partly), Own carrier accounts (partly), International & customs (partly), Any-carrier tracking (partly), Branded tracking & notifications (partly), Self-service returns portal (partly), Exchanges & store credit (partly), Mobile apps.

WooCommerce price hikes

No price hikes on record for WooCommerce.

Alternatives to WooCommerce

WooCommerce is the cheapest e-commerce platform we track at a 50-product store doing $5k a month. The others:

WooCommerce alternatives: 2 e-commerce platforms compared, at every size.

Other kinds of products that cover part of WooCommerce

  • WordPress.com (Website builders): covers 99% of WooCommerce; missing or partial: In-person POS payments (partly)
  • Wix (Website builders): covers 78% of WooCommerce; missing or partial: App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), B2B & wholesale, In-person POS payments (partly)
  • Squarespace (Website builders): covers 68% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), Product catalog & variants (partly)
  • Square (Payments & merchant of record): covers 62% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales, Product catalog & variants (partly)
  • Webflow (Website builders): covers 59% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), Recurring billing
  • Gumroad (Digital product stores): covers 30% of WooCommerce; missing or partial: Online store, App & theme marketplace, Open source & self-hosting, Product catalog & variants, Shipping rates & labels

Sources

Pricing page: woocommerce.com/pricing. Prices last checked Oct 16, 2026. Core is free with unlimited products and orders per the pricing page, so store is $0 self-hosted (WooCommerce hosting at $25-$350/mo is noted, not priced); growth adds the first-party Follow-Up Emails 1-year plan at $159/yr (/12 = $13.25), with the site count not stated on the page. The third-party Addify abandoned-cart extension ($79/yr) is excluded as not first-party, and a 2017 renewal-discount change falls outside the since-2020 window.