WooCommerce alternatives
WooCommerce is already the cheapest e-commerce platform we track at a 50-product store doing $5k a month (free). Here's how the other 2 compare. The closest match, WordPress.com, covers 99% of what WooCommerce does. Each one shows how much of it it covers, capability by capability, next to the price.
What WooCommerce does
Core: Branded storefront, Built-in checkout, Physical and print-on-demand, Self-hosted or open source, Online store (partly), App & theme marketplace, Open source & self-hosting, Open source & self-hosting.
Important: Digital download sales, Merchant of record (partly), Email marketing broadcasts (partly), Integrations and API (partly), Product catalog & variants, Recurring billing (partly), Shipping rates & labels (partly), Sales tax & VAT (partly), Multi-currency pricing (partly), Marketplace & social selling (partly), B2B & wholesale (partly), Headless commerce APIs, Inventory tracking (partly), Mobile admin app, Built-in discounted rates, Store & marketplace sync (partly), Checkout shipping rates (partly).
Also has: Order bumps & upsells (partly), Paid memberships & subscriptions (partly), Paid calls & coaching (partly), Software license keys (partly), Affiliate program (partly), Paid Discord/Slack access (partly), Mobile apps (partly), In-person POS payments, Built-in marketing tools (partly), AI store assistant (partly), Rate shopping (partly), Shipping automation rules (partly), Own carrier accounts (partly), International & customs (partly), Any-carrier tracking (partly), Branded tracking & notifications (partly), Self-service returns portal (partly), Exchanges & store credit (partly), Mobile apps.
Alternatives to WooCommerce at a 50-product store doing $5k a month, best match first
- Shopify: $39/mo Card fees excluded; +2% if not on Shopify Payments (Basic). It covers 93% of WooCommerce; missing or partial: Open source & self-hosting. Free plan: No free store plan (the 3-day trial does not count); Agentic is $0 but sells only in AI channels.. Last price hike: Oct 2026.
- BigCommerce: $105/mo Assumes BigCommerce Payments or Stripe (0% fee) (Growth plan, monthly billing ($105/mo); Core's $30K TTM GMV cap is below the scenario). It covers 88% of WooCommerce; missing or partial: Open source & self-hosting, Digital download sales (partly), In-person POS payments (partly). Free plan: none. Last price hike: Jun 2026.
Other kinds of products that cover part of WooCommerce
- WordPress.com (Website builders): covers 99% of WooCommerce; missing or partial: In-person POS payments (partly)
- Wix (Website builders): covers 78% of WooCommerce; missing or partial: App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), B2B & wholesale, In-person POS payments (partly)
- Squarespace (Website builders): covers 68% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), Product catalog & variants (partly)
- Square (Payments & merchant of record): covers 62% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales, Product catalog & variants (partly)
- Webflow (Website builders): covers 59% of WooCommerce; missing or partial: Built-in checkout (partly), App & theme marketplace (partly), Open source & self-hosting, Digital download sales (partly), Recurring billing
- Gumroad (Digital product stores): covers 30% of WooCommerce; missing or partial: Online store, App & theme marketplace, Open source & self-hosting, Product catalog & variants, Shipping rates & labels
Prices at every size
- WooCommerce: a 50-product store doing $5k a month free, a 500-product store doing $25k a month with 5 staff $13.25/mo (Self-hosted; hosting ($25-$350/mo) not included)
- Shopify: a 50-product store doing $5k a month $39/mo, a 500-product store doing $25k a month with 5 staff $105/mo (Card fees excluded; +2% if not on Shopify Payments)
- BigCommerce: a 50-product store doing $5k a month $105/mo, a 500-product store doing $25k a month with 5 staff $399/mo (Assumes BigCommerce Payments or Stripe (0% fee))
Prices are USD per month on monthly billing (annual-only plans divided by 12) and include the platform's own transaction or per-order fees at the stated sales volume, assuming its native payment option where that waives them. Card processing fees, domains, paid themes, third-party apps and, for self-hosted software, hosting are not included.
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Everything about WooCommerce's own prices and price hikes: WooCommerce.