Wix alternatives

At one site on your own domain, Wix costs $24 a month. 2 website builders cost less, from $9 (WordPress.com). The closest match, WordPress.com, covers 90% of what Wix does. Each one shows how much of it it covers, capability by capability, next to the price.

What Wix does

Core: Managed site hosting, Visual point-and-click edits, Built-in analytics & SEO, Online store, Built-in checkout, Visual page builder, No-code website builder.

Important: Prompt-to-app generation (partly), Built-in database & backend, End-user sign-up & login, Payments & subscriptions, Connectors & API integrations, Team workspaces, Templates & community gallery (partly), Product catalog & variants, Built-in marketing tools (partly), Mobile admin app, Lead capture forms, AI site generation, Email marketing broadcasts, Integrations ecosystem, Pixel-level design control, Blog & post publishing, SEO controls (partly), Custom code & dev API, App & plugin marketplace, Service appointment booking.

Also has: Native mobile apps, Autonomous build agent (partly), Code export & GitHub sync (partly), In-browser code editor, Design to code (partly), AI features inside your app (partly), SSO & compliance (partly), Build from your phone (partly), Digital download sales (partly), Recurring billing (partly), Shipping rates & labels (partly), Sales tax & VAT (partly), Multi-currency pricing (partly), In-person POS payments (partly), Marketplace & social selling (partly), App & theme marketplace (partly), Headless commerce APIs, AI store assistant (partly), Inventory tracking (partly), Page & campaign A/B testing (partly), Popups & slide-ins (partly), Online course hosting (partly), Deal pipeline CRM (partly), Conversion analytics (partly), Mobile & AMP pages (partly), Client workspaces & white-label (partly), Paid memberships & subscriptions, Animations & interactions, Export & self-hosting (partly), Team collaboration & roles (partly), Agency & client tools, Multilingual website, Photo galleries & proofing (partly), Mobile management app.

Alternatives to Wix at one site on your own domain, best match first

  • WordPress.com: $9/mo Store price assumes WooCommerce on Personal (Personal plan, monthly billing: $9/mo (US$4/mo if billed annually).). It covers 90% of Wix; missing or partial: Email marketing broadcasts (partly), Pixel-level design control (partly), Service appointment booking, Animations & interactions (partly), Agency & client tools (partly). Free plan: Free plan: WordPress.com subdomain only (no custom domain), 1 GB storage, ads shown to visitors.. Last price hike: Apr 2022.
  • Squarespace: $25/mo Monthly billing. Annual billing is $19/mo on Basic (Basic plan, monthly billing). It covers 84% of Wix; missing or partial: Built-in checkout (partly), Product catalog & variants (partly), Pixel-level design control (partly), Blog & post publishing (partly), App & plugin marketplace (partly). Free plan: none. Last price hike: Jul 2026.
  • Webflow: $25/mo Monthly billing; annual is $15 for Basic (Basic site plan on monthly billing, one site on a custom domain). It covers 76% of Wix; missing or partial: Built-in checkout (partly), Mobile admin app, AI site generation (partly), Email marketing broadcasts (partly), Integrations ecosystem (partly). Free plan: Starter is free: webflow.io subdomain, 2 static pages, 1 GB bandwidth, no custom domain.. Last price hike: May 2026.
  • Framer: $15/mo Monthly billing; $10/mo billed yearly (Basic plan, billed monthly at $15/mo). It covers 63% of Wix; missing or partial: Online store, Built-in checkout, Built-in database & backend (partly), End-user sign-up & login, Payments & subscriptions (partly). Free plan: Framer domain only (no custom domain), 1 GB bandwidth, one-time 500 AI credits to try.. Last price hike: Jul 2026.

Other kinds of products that cover part of Wix

  • Shopify (E-commerce platforms): covers 84% of Wix; missing or partial: Lead capture forms (partly), Pixel-level design control (partly), Service appointment booking, Paid memberships & subscriptions (partly), Animations & interactions (partly)
  • Hostinger (Web & WordPress hosting): covers 64% of Wix; missing or partial: Lead capture forms (partly), Pixel-level design control (partly), Blog & post publishing (partly), Custom code & dev API (partly), App & plugin marketplace (partly)
  • MailerLite (Newsletter): covers 59% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Pixel-level design control (partly), Blog & post publishing (partly)
  • Bolt.new (AI app builders): covers 57% of Wix; missing or partial: Online store (partly), No-code website builder (partly), Lead capture forms (partly), Email marketing broadcasts, Pixel-level design control (partly)
  • Lovable (AI app builders): covers 56% of Wix; missing or partial: Online store (partly), No-code website builder (partly), Lead capture forms (partly), Email marketing broadcasts, Pixel-level design control (partly)
  • Leadpages (Landing pages & funnels): covers 54% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), Email marketing broadcasts (partly), Pixel-level design control (partly), Blog & post publishing (partly)
  • Ghost(Pro) (Newsletter): covers 53% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Lead capture forms (partly), AI site generation
  • beehiiv (Newsletter): covers 50% of Wix; missing or partial: Managed site hosting (partly), Online store (partly), No-code website builder (partly), Lead capture forms (partly), AI site generation (partly)

Prices at every size

  • Wix: one site on your own domain $24/mo, a content site with 200 posts and 50k visits a month $24/mo, an online store with 50 products $36/mo (Monthly billing; annual prepayment is cheaper per month)
  • WordPress.com: one site on your own domain $9/mo, a content site with 200 posts and 50k visits a month $9/mo, an online store with 50 products $9/mo (Store price assumes WooCommerce on Personal)
  • Squarespace: one site on your own domain $25/mo, a content site with 200 posts and 50k visits a month $25/mo, an online store with 50 products $25/mo (Monthly billing. Annual billing is $19/mo on Basic)
  • Webflow: one site on your own domain $25/mo, a content site with 200 posts and 50k visits a month $39/mo, an online store with 50 products $42/mo (Monthly billing; annual is $15 for Basic)
  • Framer: one site on your own domain $15/mo, a content site with 200 posts and 50k visits a month $15/mo, an online store with 50 products no public price (Monthly billing; $10/mo billed yearly)

Prices are USD per month on monthly billing (annual-only plans divided by 12) for one site on your own domain. Domain registration, payment processing fees and paid apps are not included.

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Everything about Wix's own prices and price hikes: Wix.