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Unbounce pricing, price hikes and cheaper alternatives

Unbounce (unbounce.com) is a landing page builder. Monthly subscription tiers set by monthly visitors, custom domains and users, with A/B testing from the Experiment tier up; Concierge and Agency are quoted by sales.. No free plan.

What Unbounce costs

  • 5 pages, 10k visits: $99/mo (Build at $99/mo monthly. Starter ($29/mo, 5 pages, 1 domain) caps traffic at 500 visitors against the 10,000 needed, and its overage is billed as an unpublished one-time amount, so Starter plus overage cannot be priced. Build (unlimited pages, 1 domain, up to 20k visitors) is the cheapest plan that covers the scenario on published terms, so 99 is an upper bound if Starter plus overage costs less. Neither card states branding-badge removal.)
  • With A/B testing: $149/mo (Experiment at $149/mo monthly: unlimited pages, 2 domains, up to 30k visitors, unlimited A/B testing included. Starter and Build list no A/B testing and no A/B add-on is offered.)
  • 3 domains, 50k visits: $249/mo (Optimize at $249/mo monthly: unlimited pages, 3 domains, up to 50k visitors, unlimited A/B testing included. Experiment's 30k visitors and 2 domains fall short, and no overage or domain add-on rate is published.)

Plan compared: Build plan at $99/mo monthly billing (Starter's 500-visitor cap is below the 10,000 needed). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest plan that publishes 5 pages on your own domain without the builder's branding, with a lead form, for 10,000 visitors a month. We also compare the cheapest plan that adds native A/B testing, and a growth setup of 25 pages on 3 domains with 50,000 visitors a month.

What Unbounce does

Core: Visual page builder, Page & campaign A/B testing, On-site personalization.

Important: Lead capture forms, Popups & slide-ins (partly), Conversion analytics (partly), Integrations ecosystem, Email & CRM integrations (partly).

Also has: AI site generation (partly), Mobile & AMP pages (partly), Client workspaces & white-label (partly), Sticky bars & inline forms (partly), Exit-intent & behavioral triggers (partly), Audience targeting rules (partly), Revenue attribution (partly), AI campaign generation (partly), Mobile-specific designs (partly).

Unbounce price hikes

  • Build plan rose from $52 to $99 a month on monthly billing · Dec 2025
    On monthly billing Build went from $52 to $99 a month, and on annual billing from $39 to $74 (about +90% each). PricingSaaS places it between its Dec 22 and Dec 29, 2025 snapshots (its entry says Apr 11, 2026), and its billing labels…

Cheaper alternatives to Unbounce

At 5 pages and 10,000 visitors a month, Unbounce costs $99/mo. 1 landing page builder costs less:

  • Leadpages: $29/mo (Pro plan, monthly billing at $29/mo (25 pages, 1 custom domain).), covers 86% of Unbounce; missing or partial: Page & campaign A/B testing (partly), On-site personalization (partly), Mobile & AMP pages

Unbounce alternatives: 2 landing page builders compared, at every size.

Other kinds of products that cover part of Unbounce

  • Wix (Website builders): covers 78% of Unbounce; missing or partial: Page & campaign A/B testing (partly), On-site personalization
  • Webflow (Website builders): covers 73% of Unbounce; missing or partial: Page & campaign A/B testing, On-site personalization (partly), Integrations ecosystem (partly)
  • Framer (Website builders): covers 70% of Unbounce; missing or partial: On-site personalization, Lead capture forms (partly), Integrations ecosystem (partly), Client workspaces & white-label
  • Mailchimp (Newsletter): covers 65% of Unbounce; missing or partial: Page & campaign A/B testing, On-site personalization, Mobile & AMP pages
  • MailerLite (Newsletter): covers 65% of Unbounce; missing or partial: Visual page builder (partly), Page & campaign A/B testing (partly), On-site personalization, Mobile & AMP pages
  • Kit (Newsletter): covers 53% of Unbounce; missing or partial: Visual page builder (partly), Page & campaign A/B testing, On-site personalization, AI site generation, Mobile & AMP pages
  • Kajabi (Course platforms): covers 45% of Unbounce; missing or partial: Page & campaign A/B testing, On-site personalization, Lead capture forms (partly), Popups & slide-ins, Integrations ecosystem (partly)

Every change we logged

  • Mar 2026 · Repriced: Agency's entry thresholds fell from 100,000 visitors and 20 root domains to 50,000 visitors and 10 root domains; no price was stated.
  • Dec 2025 · Price increase: On monthly billing Build went from $52 to $99 a month, and on annual billing from $39 to $74 (about +90% each). PricingSaaS places it between its Dec 22 and Dec 29, 2025 snapshots (its entry says Apr 11, 2026), and its billing labels conflict, so the monthly figures are inferred from its 'Monthly Hike' headline and the 25% annual discount.

Sources

Pricing page: unbounce.com/pricing. Prices last checked Oct 16, 2026. Monthly figures come from unbounce.com/pricing, where annual billing is 25% lower; the page does not disclose overage rates or badge removal. PricingSaaS's Jan 2026 entries conflict with the current page on Optimize, Experiment, Concierge and Agency, so they were left out, and vendor announcements were not searched because the web-search budget ran out.