Stan pricing, price hikes and cheaper alternatives
Stan (stan.store) is a digital product store. Flat monthly or annual subscription per plan (Creator $29, Creator Pro $99) with a 0% platform transaction fee; Stripe or PayPal card fees are charged separately.. No free plan.
What Stan costs
- $1k/mo sales: $29/mo (Creator $29/mo monthly x 1; 0% platform fee on $1,000 = $0; up to 5 products fit (unlimited). Card processing excluded.)
- $10k/mo sales: $29/mo (Creator $29/mo monthly x 1; 0% platform fee on $10,000 = $0; 25 products and 10 GB fit (no product, storage or sales cap stated). Creator Pro at $99 is not required by any stated limit.)
Plan compared: Creator plan, monthly billing ($29/mo), 0% platform fee. Monthly USD on monthly billing (annual-only plans divided by 12) for a defined download business, including the platform's own transaction fees at that volume; standard card processing (about 2.9% + $0.30) is excluded and all-in merchant-of-record fees are counted net of that allowance. The headline is $1,000 a month in sales from 50 orders of a $20 download; we also compare $10,000 a month from 400 orders of a $25 download.
What Stan does
Core: Built-in checkout (partly), Digital download sales (partly), Link-in-bio page, Sell from your page.
Important: Online course hosting (partly), Paid memberships & subscriptions (partly), Paid calls & coaching (partly), Email marketing broadcasts (partly), Affiliate program (partly), Branded storefront (partly), Branded custom domains (partly), Email & SMS capture (partly).
Also has: Multi-step sales funnels (partly), Order bumps & upsells (partly), Tips and donations (partly), Integrations and API (partly), Click analytics (partly), Retargeting pixels (partly), Conversion attribution (partly).
Stan price hikes
No price hikes on record for Stan.
Cheaper alternatives to Stan
At $1,000 a month in download sales (50 orders of $20), Stan costs $29/mo. 1 digital product store costs less:
- Whop: free (Standard Pricing on domestic card payments, no optional add-ons), covers 86% of Stan; missing or partial: Link-in-bio page (partly), Order bumps & upsells, Tips and donations
Stan alternatives: 2 digital product stores compared, at every size.
Other kinds of products that cover part of Stan
- Beacons (Links & link-in-bio): covers 83% of Stan; missing or partial: Affiliate program, Order bumps & upsells, Integrations and API
- Kajabi (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Teachable (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Thinkific (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Squarespace (Website builders): covers 79% of Stan; missing or partial: Link-in-bio page, Affiliate program
- WooCommerce (E-commerce platforms): covers 75% of Stan; missing or partial: Link-in-bio page, Online course hosting, Tips and donations
- Kit (Newsletter): covers 73% of Stan; missing or partial: Link-in-bio page (partly), Online course hosting, Paid calls & coaching, Order bumps & upsells
- Patreon (Community & membership): covers 65% of Stan; missing or partial: Link-in-bio page (partly), Online course hosting, Paid calls & coaching, Affiliate program, Order bumps & upsells
Sources
Pricing page: stan.store/blog/stan-store-pricing. Prices last checked Oct 16, 2026. Plan prices, the 0% platform fee and unlimited products come from Stan's own pricing blog (updated 2026-07-22) and its Creator vs Creator Pro help page; the /pricing URL returns 404 and no sourced price changes were found. Growth assumes Creator's unstated storage covers 10 GB, which is the main uncertainty.