Stan alternatives
At $1,000 a month in download sales (50 orders of $20), Stan costs $29 a month. 1 digital product store costs less, from $0 (Whop). The closest match, Gumroad, covers 94% of what Stan does. Each one shows how much of it it covers, capability by capability, next to the price.
What Stan does
Core: Built-in checkout (partly), Digital download sales (partly), Link-in-bio page, Sell from your page.
Important: Online course hosting (partly), Paid memberships & subscriptions (partly), Paid calls & coaching (partly), Email marketing broadcasts (partly), Affiliate program (partly), Branded storefront (partly), Branded custom domains (partly), Email & SMS capture (partly).
Also has: Multi-step sales funnels (partly), Order bumps & upsells (partly), Tips and donations (partly), Integrations and API (partly), Click analytics (partly), Retargeting pixels (partly), Conversion attribution (partly).
Alternatives to Stan at $1,000 a month in download sales (50 orders of $20), best match first
- Gumroad: $81/mo Processing netted out (Merchant of Record) (The only plan (no tiers): 10% + $0.50 per direct sale, no monthly fee; Discover sales ignored.). It covers 94% of Stan; missing or partial: Link-in-bio page (partly). Free plan: No monthly charges and no separate free tier is listed; the per-sale fee is the only cost.. Last price hike: Jan 2025.
- Whop: free 2.7% + $0.30 card rate excluded as standard processing (Standard Pricing on domestic card payments, no optional add-ons). It covers 86% of Stan; missing or partial: Link-in-bio page (partly), Order bumps & upsells, Tips and donations. Free plan: Standard Pricing has no setup or monthly charge; you pay only 2.7% + $0.30 per successful domestic card payment..
Other kinds of products that cover part of Stan
- Beacons (Links & link-in-bio): covers 83% of Stan; missing or partial: Affiliate program, Order bumps & upsells, Integrations and API
- Kajabi (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Teachable (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Thinkific (Course platforms): covers 83% of Stan; missing or partial: Link-in-bio page, Tips and donations
- Squarespace (Website builders): covers 79% of Stan; missing or partial: Link-in-bio page, Affiliate program
- WooCommerce (E-commerce platforms): covers 75% of Stan; missing or partial: Link-in-bio page, Online course hosting, Tips and donations
- Kit (Newsletter): covers 73% of Stan; missing or partial: Link-in-bio page (partly), Online course hosting, Paid calls & coaching, Order bumps & upsells
- Patreon (Community & membership): covers 65% of Stan; missing or partial: Link-in-bio page (partly), Online course hosting, Paid calls & coaching, Affiliate program, Order bumps & upsells
Prices at every size
- Stan: $1,000 a month in download sales (50 orders of $20) $29/mo, $10,000 a month in download sales (400 orders of $25) $29/mo (Excludes Stripe/PayPal card fees; no storage cap stated)
- Gumroad: $1,000 a month in download sales (50 orders of $20) $81/mo, $10,000 a month in download sales (400 orders of $25) $790/mo (Processing netted out (Merchant of Record))
- Whop: $1,000 a month in download sales (50 orders of $20) free, $10,000 a month in download sales (400 orders of $25) free (2.7% + $0.30 card rate excluded as standard processing)
Monthly USD on monthly billing (annual-only plans divided by 12) for a defined download business, including the platform's own transaction fees at that volume; standard card processing (about 2.9% + $0.30) is excluded and all-in merchant-of-record fees are counted net of that allowance. The headline is $1,000 a month in sales from 50 orders of a $20 download; we also compare $10,000 a month from 400 orders of a $25 download.
Built a cheaper digital product store?
List it on PriceHiked for free as an alternative to Stan: Add your product. It's ranked by price at the same size; sponsored listings are labeled and never change the order.
Everything about Stan's own prices and price hikes: Stan.