Semrush alternatives
At 1 user, Semrush costs $139 a month. 1 SEO tool costs less, from $129 (Ahrefs). The closest match, Ahrefs, covers 79% of what Semrush does. Each one shows how much of it it covers, capability by capability, next to the price.
What Semrush does
Core: Classic SEO toolkit, Keyword research, Technical site audit, Backlink analysis, Competitor organic research.
Important: Search ads optimization (partly), Competitor ad research, Agency & multi-client, AI search visibility tracking, Wide AI engine coverage (partly), Competitor share of voice, Citation and source analysis, Sentiment and brand perception (partly), Prompt research and volume, Multi-country and language tracking, Scheduled reports and alerts, Agency multi-brand workspaces, Rank tracking, Traffic & market intelligence, Content optimization.
Also has: Paid ad campaign management, AI optimization, AI image ad generation (partly), AI video ads (partly), Cross-channel ad reporting (partly), AI data analyst (partly), AI crawler analytics (partly), GEO audits and recommendations (partly), AI content creation (partly), API and data integrations (partly), Security attestation and SSO, Keyword clustering & topic planning (partly), Local SEO, Link building & outreach (partly), White-label client reports (partly), Non-Google keyword data, SEO browser extension (partly), SEO data API, Scheduling & content calendar (partly), Instagram & Facebook publishing (partly), Queues & evergreen recycling (partly), AI content assistant (partly), Analytics & reports (partly), Unified social inbox (partly), Social listening (partly).
Alternatives to Semrush at 1 user, best match first
- Ahrefs: $129/mo Monthly prices; annual price not listed on page (Lite plan, billed monthly (1 seat)). It covers 79% of Semrush; missing or partial: Competitor ad research (partly), Sentiment and brand perception, Scheduled reports and alerts (partly), Agency multi-brand workspaces (partly), Traffic & market intelligence (partly). Free plan: Ahrefs Free gives Ahrefs data on your own site (formerly Webmaster Tools); limits not stated.. Last price hike: Mar 2026.
- Moz Pro: $49/mo Official page blocked; kw500 and team3 not priced (Starter plan, monthly billing, 1 user (50 tracked keywords, 2 on-demand crawls)). It covers 43% of Semrush; missing or partial: Keyword research (partly), Technical site audit (partly), Competitor organic research (partly), Competitor ad research, AI search visibility tracking. Free plan: none.
Prices at every size
- Semrush: 1 user $139/mo, 500 tracked keywords $139/mo, a 3-person team no public price (3-user price left empty: extra-user terms not published)
- Ahrefs: 1 user $129/mo, 500 tracked keywords $129/mo, a 3-person team $209/mo (Monthly prices; annual price not listed on page)
- Moz Pro: 1 user $49/mo, 500 tracked keywords no public price, a 3-person team no public price (Official page blocked; kw500 and team3 not priced)
USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.
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Everything about Semrush's own prices and price hikes: Semrush.