Moz Pro alternatives
Moz Pro is already the cheapest SEO tool we track at 1 user ($49/mo). Here's how the other 2 compare. The closest match, Semrush, covers 100% of what Moz Pro does. Each one shows how much of it it covers, capability by capability, next to the price.
What Moz Pro does
Core: Keyword research (partly), Backlink analysis.
Important: Rank tracking (partly), Technical site audit (partly).
Also has: Competitor organic research (partly), Content optimization (partly), Local SEO (partly), Link building & outreach (partly), SEO browser extension (partly), SEO data API (partly).
Alternatives to Moz Pro at 1 user, best match first
- Semrush: $139/mo 3-user price left empty: extra-user terms not published (SEO plan (renamed from Pro), billed monthly). It covers 100% of Moz Pro. Free plan: Free plan at $0 with no card: 1 demo project and 10 reports a day.. Last price hike: May 2026.
- Ahrefs: $129/mo Monthly prices; annual price not listed on page (Lite plan, billed monthly (1 seat)). It covers 88% of Moz Pro; missing or partial: Content optimization, Local SEO. Free plan: Ahrefs Free gives Ahrefs data on your own site (formerly Webmaster Tools); limits not stated.. Last price hike: Mar 2026.
Prices at every size
- Moz Pro: 1 user $49/mo, 500 tracked keywords no public price, a 3-person team no public price (Official page blocked; kw500 and team3 not priced)
- Semrush: 1 user $139/mo, 500 tracked keywords $139/mo, a 3-person team no public price (3-user price left empty: extra-user terms not published)
- Ahrefs: 1 user $129/mo, 500 tracked keywords $129/mo, a 3-person team $209/mo (Monthly prices; annual price not listed on page)
USD per month on monthly billing for three scenarios: the cheapest paid plan for one user (the headline), tracking 500 keywords for one site at least weekly, and 3 users on the cheapest plan that gives each their own login. Free plans do not count for the one-user and team prices, annual-only plans and licenses are divided by 12, and tools that cannot track rankings show no 500-keyword price.
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Everything about Moz Pro's own prices and price hikes: Moz Pro.