Auth0 pricing, price hikes and cheaper alternatives
Auth0 (auth0.com) is a auth provider. Free up to 25,000 MAU, then Essentials or Professional plans priced in MAU tiers (separate B2C and B2B tables), with Enterprise by quote.. Free plan: Free: up to 25,000 MAU, 5 organizations, 1 enterprise connection, custom domain, passkeys.
What Auth0 costs
- 10k MAU: free (Free plan covers up to 25,000 MAU with email/password and social login in production, so $0.)
- 100k MAU: custom pricing (Self-serve B2C Essentials tiers stop at 50,000 MAU ($3,500/mo); above that pricing is custom via sales.)
- B2B, 3 SSO: $300/mo (B2B Essentials 1,000 MAU tier $300/mo monthly: unlimited organizations and 3 enterprise SSO connections included. Free plan has only 5 orgs and 1 connection.)
Plan compared: Free. Prices are USD per month on monthly billing (annual-only plans divided by 12) for the vendor's hosted service: the headline is a production app with 10,000 monthly active users signing in with email/password and Google, and we also price 100,000 MAU and a B2B app with 1,000 MAU and 3 enterprise SSO customers. Free plans count when they allow production use at that volume.
What Auth0 does
Core: End-user sign-up & login, Social login, Prebuilt login UI (partly), Custom auth flows, Enterprise SSO.
Important: Magic links & one-time codes, Passkeys, Multi-factor authentication, Organizations & multi-tenancy, Roles & permissions, M2M tokens & API keys (partly), OAuth provider & MCP auth, Bot & fraud protection (partly), User import & export, Native mobile SDKs, Compliance & data residency.
Also has: Directory sync (SCIM).
Auth0 price hikes
- Auth0 tripled its Essentials per-user rate from $0.023 to $0.07 per MAU · Nov 1, 2023
New pricing effective Nov 1, 2023 moved B2C Essentials from $23/mo per 1,000 MAU to $35/mo per 500 MAU, and B2B Essentials from $130 to $150 for 500 MAU; the free plan rose from 7,000 to 7,500 MAU.
Alternatives to Auth0
Auth0 is the cheapest auth provider we track at 10,000 monthly active users. The others:
- Amazon Cognito: free
- Clerk: free
Auth0 alternatives: 2 auth providers compared, at every size.
Every change we logged
- Sep 2024 · Price cut: The free plan's MAU allowance rose from 7,500 to 25,000, and free plans gained a custom domain.
- Nov 1, 2023 · Price increase: New pricing effective Nov 1, 2023 moved B2C Essentials from $23/mo per 1,000 MAU to $35/mo per 500 MAU, and B2B Essentials from $130 to $150 for 500 MAU; the free plan rose from 7,000 to 7,500 MAU.
Sources
Pricing page: auth0.com/pricing. Prices last checked Oct 16, 2026. Prices are from the official Auth0 pricing page; the 2023 change comes from Auth0's own blog. The $230 pre-2023 point at 10k MAU is an estimate from the old $0.023/MAU Essentials rate.