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AdRoll pricing, price hikes and cheaper alternatives

AdRoll (adroll.com) is a ad tool. No platform fee on the self-serve retargeting plan: you pay only for media, billed on dynamic CPM, while the other plans are usage-based or quote-based.. No free plan.

What AdRoll costs

  • $10k ad spend/mo: free (Account-Based Retargeting says 'No fee to get started and pay only for media' (adroll.com/pricing). The only charge is media, so 0 x $10,000 platform fee = $0; ad spend itself excluded. No minimum spend, seat or platform fee is stated, so no add-on is added.)
  • $50k ad spend/mo: free (Same plan and rule: no per-seat, minimum or add-on fee is stated for 3 users or 3 ad accounts, so $0. Multi-user logins and platform coverage are not stated on the pricing page and are assumed to carry no extra charge.)

Plan compared: Account-Based Retargeting (self-serve): media only, no platform fee stated. Prices are USD per month on monthly billing (annual-only plans divided by 12) for a small advertiser spending $10,000 a month across a Meta and a Google Ads account, checked against whatever each kind of tool bills by: ad spend, 1,000 conversions, 10,000 paid clicks, 50 new creatives or a 1,000-product catalog sent to 2 channels. We also price a growing advertiser at $50,000 a month with 3 users; the ad spend itself is never included.

What AdRoll does

Core: Paid ad campaign management, AI optimization, Retargeting ad network.

Important: AI image ad generation (partly), Marketing attribution (partly), Cross-channel ad reporting (partly).

Also has: Creative analytics (partly), Agency & multi-client (partly), AI data analyst (partly).

AdRoll price hikes

No price hikes on record for AdRoll.

Alternatives to AdRoll

AdRoll is the cheapest ad tool we track at a small advertiser ($10k/mo ad spend, 1 user). The others:

AdRoll alternatives: 2 ad tools compared, at every size.

Other kinds of products that cover part of AdRoll

  • Semrush (SEO tools): covers 67% of AdRoll; missing or partial: Retargeting ad network, Marketing attribution, Creative analytics
  • Canva (Design tools): covers 56% of AdRoll; missing or partial: Paid ad campaign management (partly), AI optimization (partly), Retargeting ad network, Marketing attribution

Sources

Pricing page: adroll.com/pricing. Prices last checked Oct 16, 2026. Neither the official pricing page nor PricingSaaS lists any dollar price, so the 0 rests on the retargeting plan's 'pay only for media' wording; its platform coverage, ongoing fees and limits are unstated. A third-party changelog logs 2026 plan renames and removals with no prices and an AI-structured, internally inconsistent record, so none of them is recorded as a change.