AdRoll alternatives
AdRoll is already the cheapest ad tool we track at a small advertiser ($10k/mo ad spend, 1 user) (free). Here's how the other 2 compare. The closest match, Semrush, covers 67% of what AdRoll does. Each one shows how much of it it covers, capability by capability, next to the price.
What AdRoll does
Core: Paid ad campaign management, AI optimization, Retargeting ad network.
Important: AI image ad generation (partly), Marketing attribution (partly), Cross-channel ad reporting (partly).
Also has: Creative analytics (partly), Agency & multi-client (partly), AI data analyst (partly).
Alternatives to AdRoll at a small advertiser ($10k/mo ad spend, 1 user), best match first
- AdCreative.ai: $89/mo Starter 50-credit tier; watermark policy not stated (Starter 50-credit option, monthly billing ($89/mo)). It covers 42% of AdRoll; missing or partial: Paid ad campaign management, AI optimization (partly), Retargeting ad network, Marketing attribution, AI data analyst. Free plan: none.
- AdEspresso: $99/mo Starter caps spend at $1,000/mo, so Plus is the basis (Plus). It covers 39% of AdRoll; missing or partial: Paid ad campaign management (partly), AI optimization (partly), Retargeting ad network, AI image ad generation, Marketing attribution. Free plan: none.
Other kinds of products that cover part of AdRoll
- Semrush (SEO tools): covers 67% of AdRoll; missing or partial: Retargeting ad network, Marketing attribution, Creative analytics
- Canva (Design tools): covers 56% of AdRoll; missing or partial: Paid ad campaign management (partly), AI optimization (partly), Retargeting ad network, Marketing attribution
Prices at every size
- AdRoll: a small advertiser ($10k/mo ad spend, 1 user) free, a growing advertiser ($50k/mo ad spend, 3 users) free (Media only; ad spend billed separately)
- AdCreative.ai: a small advertiser ($10k/mo ad spend, 1 user) $89/mo, a growing advertiser ($50k/mo ad spend, 3 users) $249/mo (Starter 50-credit tier; watermark policy not stated)
- AdEspresso: a small advertiser ($10k/mo ad spend, 1 user) $99/mo, a growing advertiser ($50k/mo ad spend, 3 users) $99/mo (Starter caps spend at $1,000/mo, so Plus is the basis)
Prices are USD per month on monthly billing (annual-only plans divided by 12) for a small advertiser spending $10,000 a month across a Meta and a Google Ads account, checked against whatever each kind of tool bills by: ad spend, 1,000 conversions, 10,000 paid clicks, 50 new creatives or a 1,000-product catalog sent to 2 channels. We also price a growing advertiser at $50,000 a month with 3 users; the ad spend itself is never included.
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Everything about AdRoll's own prices and price hikes: AdRoll.