Ad tools compared: prices and price hikes
Tools for running paid ads on Meta, Google, TikTok and Amazon: campaign management and automation, competitor ad research, AI ad creatives and creative analytics, attribution and conversion tracking, click-fraud protection and shopping product feeds.
Prices at a small advertiser ($10k/mo ad spend, 1 user)
- AdRoll: free
- AdCreative.ai: $89/mo
- AdEspresso: $99/mo
Prices are USD per month on monthly billing (annual-only plans divided by 12) for a small advertiser spending $10,000 a month across a Meta and a Google Ads account, checked against whatever each kind of tool bills by: ad spend, 1,000 conversions, 10,000 paid clicks, 50 new creatives or a 1,000-product catalog sent to 2 channels. We also price a growing advertiser at $50,000 a month with 3 users; the ad spend itself is never included.