Marketing reporting tool price hikes
3 price hikes we tracked on marketing reporting tools, newest first. Each one has its own page with before and after, sources, and what's cheaper now.
- Supermetrics removed Data API access from Starter and Growth · Sep 28, 2026
Starter and Growth lost Data API access, which had been capped at 50,000 rows a month on Starter and 250,000 on Growth. Enterprise keeps it. - Coefficient cut its free tier · Jul 27, 2026
Coefficient removed Shared Connections from its Free plan, which had allowed 10K lifetime. Free now has no access to the feature. - Supermetrics raised Starter from $47 to $55 a month · May 5, 2026
Starter rose from $47 to $55 a month on monthly billing (+17%) and from $37 to $44 a month on annual billing (+19%). The same increase appears again in a July 4, 2026 entry, so it is counted once.