Gumroad alternatives
At $1,000 a month in download sales (50 orders of $20), Gumroad costs $81 a month. 2 digital product stores cost less, from $0 (Whop). The closest match, WooCommerce, covers 68% of what Gumroad does. Each one shows how much of it it covers, capability by capability, next to the price.
What Gumroad does
Core: Built-in checkout, Digital download sales, Software license keys, Merchant of record, Recurring billing (partly).
Important: Paid memberships & subscriptions, Email marketing broadcasts (partly), Affiliate program, Creator discovery marketplace, Branded storefront (partly), Integrations and API (partly), Card payment acceptance, Sales tax & VAT (partly), Available to sellers worldwide (partly), Multi-currency pricing (partly).
Also has: Multi-step sales funnels (partly), Self-hosted or WordPress (partly), Integrations and API (partly), Order bumps & upsells (partly), Online course hosting (partly), Tips and donations (partly), Paid calls & coaching (partly), Physical and print-on-demand (partly), Link-in-bio page (partly), Self-hosted or open source (partly), Wallets & local methods (partly), Invoices & online payment (partly), Fraud & dispute protection (partly), Revenue analytics (partly), Open source (partly).
Alternatives to Gumroad at $1,000 a month in download sales (50 orders of $20), best match first
- Whop: free 2.7% + $0.30 card rate excluded as standard processing (Standard Pricing on domestic card payments, no optional add-ons). It covers 63% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record (partly), Self-hosted or WordPress. Free plan: Standard Pricing has no setup or monthly charge; you pay only 2.7% + $0.30 per successful domestic card payment..
- Stan: $29/mo Excludes Stripe/PayPal card fees; no storage cap stated (Creator plan, monthly billing ($29/mo), 0% platform fee). It covers 50% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record, Paid memberships & subscriptions (partly). Free plan: none.
Other kinds of products that cover part of Gumroad
- WooCommerce (E-commerce platforms): covers 68% of Gumroad; missing or partial: Software license keys (partly), Merchant of record (partly), Paid memberships & subscriptions (partly), Affiliate program (partly), Creator discovery marketplace
- Lemon Squeezy (Payments & merchant of record): covers 63% of Gumroad; missing or partial: Digital download sales (partly), Paid memberships & subscriptions (partly), Email marketing broadcasts, Creator discovery marketplace, Online course hosting
- Kajabi (Course platforms): covers 58% of Gumroad; missing or partial: Software license keys, Merchant of record, Affiliate program (partly), Creator discovery marketplace, Tips and donations
- Thinkific (Course platforms): covers 58% of Gumroad; missing or partial: Digital download sales (partly), Software license keys, Merchant of record (partly), Affiliate program (partly), Creator discovery marketplace
- Squarespace (Website builders): covers 56% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record (partly), Affiliate program
- Patreon (Community & membership): covers 53% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record (partly), Affiliate program
- Teachable (Course platforms): covers 50% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record (partly), Paid memberships & subscriptions (partly)
- Kit (Newsletter): covers 45% of Gumroad; missing or partial: Built-in checkout (partly), Digital download sales (partly), Software license keys, Merchant of record, Paid memberships & subscriptions (partly)
Prices at every size
- Gumroad: $1,000 a month in download sales (50 orders of $20) $81/mo, $10,000 a month in download sales (400 orders of $25) $790/mo (Processing netted out (Merchant of Record))
- Whop: $1,000 a month in download sales (50 orders of $20) free, $10,000 a month in download sales (400 orders of $25) free (2.7% + $0.30 card rate excluded as standard processing)
- Stan: $1,000 a month in download sales (50 orders of $20) $29/mo, $10,000 a month in download sales (400 orders of $25) $29/mo (Excludes Stripe/PayPal card fees; no storage cap stated)
Monthly USD on monthly billing (annual-only plans divided by 12) for a defined download business, including the platform's own transaction fees at that volume; standard card processing (about 2.9% + $0.30) is excluded and all-in merchant-of-record fees are counted net of that allowance. The headline is $1,000 a month in sales from 50 orders of a $20 download; we also compare $10,000 a month from 400 orders of a $25 download.
Built a cheaper digital product store?
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Everything about Gumroad's own prices and price hikes: Gumroad.