Amazon Cognito alternatives
Amazon Cognito is already the cheapest auth provider we track at 10,000 monthly active users (free). Here's how the other 2 compare. The closest match, Auth0, covers 100% of what Amazon Cognito does. Each one shows how much of it it covers, capability by capability, next to the price.
What Amazon Cognito does
Core: End-user sign-up & login, Compliance & data residency.
Important: Social login (partly), Multi-factor authentication (partly), Prebuilt login UI (partly), Custom auth flows (partly), Enterprise SSO (partly), Roles & permissions (partly), M2M tokens & API keys (partly), OAuth provider & MCP auth (partly), Native mobile SDKs.
Also has: Magic links & one-time codes (partly), Passkeys, Organizations & multi-tenancy (partly), Directory sync (SCIM) (partly), Bot & fraud protection (partly), User import & export (partly).
Alternatives to Amazon Cognito at 10,000 monthly active users, best match first
- Auth0: free Annual billing = 11x monthly (Free). It covers 100% of Amazon Cognito. Free plan: Free: up to 25,000 MAU, 5 organizations, 1 enterprise connection, custom domain, passkeys. Last price hike: Nov 2023.
- Clerk: free Bills monthly retained users (MRU) (Hobby (free)). It covers 95% of Amazon Cognito; missing or partial: Compliance & data residency (partly). Free plan: Hobby: free, 50,000 MRU per app, up to 3 social connections, organizations up to 20 members, no enterprise SSO. Last price hike: Feb 2026.
Prices at every size
- Amazon Cognito: 10,000 monthly active users free, 100,000 monthly active users $495/mo, a B2B app with 3 SSO customers $3.75/mo (No native orgs; SSO via user-pool federation)
- Auth0: 10,000 monthly active users free, 100,000 monthly active users custom pricing, a B2B app with 3 SSO customers $300/mo (Annual billing = 11x monthly)
- Clerk: 10,000 monthly active users free, 100,000 monthly active users $1,025/mo, a B2B app with 3 SSO customers $275/mo (Bills monthly retained users (MRU))
Prices are USD per month on monthly billing (annual-only plans divided by 12) for the vendor's hosted service: the headline is a production app with 10,000 monthly active users signing in with email/password and Google, and we also price 100,000 MAU and a B2B app with 1,000 MAU and 3 enterprise SSO customers. Free plans count when they allow production use at that volume.
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Everything about Amazon Cognito's own prices and price hikes: Amazon Cognito.