Contentful alternatives
At a small site with 3 users, Contentful costs $300 a month. 2 headless CMSs cost less, from $45 (Sanity). The closest match, Sanity, covers 97% of what Contentful does. Each one shows how much of it it covers, capability by capability, next to the price.
What Contentful does
Core: Structured content modeling, Content delivery API.
Important: Visual live-preview editing, Multi-language localization (partly), Editorial workflow and scheduling (partly), Granular roles and permissions (partly), Versions and environments (partly), Media library and image CDN, Extensions and integrations, Security and compliance (partly).
Also has: Marketer page building (partly), Content models as code (partly), Open source and self-hosting (partly), App backend features (partly), AI content assistance (partly), On-site personalization (partly), Real-time collaboration (partly).
Alternatives to Contentful at a small site with 3 users, best match first
- Sanity: $45/mo Free plan not counted: commercial use not stated (Growth plan at $15 per seat per month, 3 seats.). It covers 97% of Contentful; missing or partial: On-site personalization. Free plan: Free: $0 forever, up to 20 seats, 2 public datasets, 10k documents, 100GB assets and bandwidth; embeddings capped at 500 queries a month.. Last price hike: Jul 2026.
- Strapi: $59/mo Excludes seats: seat price not published (Starter plan, monthly billing, plus extra API requests to reach 500k a month). It covers 86% of Contentful; missing or partial: Visual live-preview editing (partly), Media library and image CDN (partly), On-site personalization, Real-time collaboration. Free plan: Open-source Community edition is free to self-host; no free Strapi Cloud plan is listed on the pricing page..
Other kinds of products that cover part of Contentful
- WordPress.com (Website builders): covers 86% of Contentful; missing or partial: Structured content modeling (partly), Content delivery API (partly), Media library and image CDN (partly)
- Webflow (Website builders): covers 76% of Contentful; missing or partial: Structured content modeling (partly), Content delivery API (partly), Media library and image CDN (partly), Extensions and integrations (partly), Content models as code
- Ghost(Pro) (Newsletter): covers 62% of Contentful; missing or partial: Structured content modeling (partly), Content delivery API (partly), Visual live-preview editing (partly), Versions and environments, Media library and image CDN (partly)
Prices at every size
- Contentful: a small site with 3 users $300/mo, a 10-person team with 2 languages no public price (Official page unreachable (HTTP 429); prices unverified)
- Sanity: a small site with 3 users $45/mo, a 10-person team with 2 languages $198/mo (Free plan not counted: commercial use not stated)
- Strapi: a small site with 3 users $59/mo, a 10-person team with 2 languages $150/mo (Excludes seats: seat price not published)
Prices are USD per month on monthly billing (annual-only plans divided by 12) for one production project on the vendor's managed cloud, including seats and any overage needed for the stated usage. Products sold only as self-hosted software are priced on their license (often $0), and hosting is not included.
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Everything about Contentful's own prices and price hikes: Contentful.