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Maze pricing, price hikes and cheaper alternatives

Maze (maze.co) is a user research tool. Free tier plus a sales-quoted Enterprise plan; the official page shows no paid prices, and the $99/month Starter plan was removed in April 2026.. Free plan: Free plan listed at $0 (PricingSaaS, Jul 2026); seat, study and response limits not captured..

What Maze costs

  • 1 researcher: custom pricing (custom: only Enterprise (contact sales) is shown as paid. Starter ($99/month, 1 study/month, 5 seats) was the cheapest paid plan until it was removed on 2026-04-24. Free does not count.)
  • 5 researchers: custom pricing (custom: no public plan lists 5 seats; the Free plan seat limit was not captured, so Enterprise (contact sales) is assumed.)
  • 5-tester panel study: custom pricing (custom: Maze Panel (5M+ participants, demographic filters) is listed as a feature, but no panel, credit or incentive prices are published.)

Plan compared: Enterprise (contact sales); no published paid plan since 2026-04-24. Prices are USD per month on monthly billing (annual-only plans divided by 12) for researcher seats on the cheapest paid self-serve plan, excluding participant costs; recruiting is compared separately as the all-in cost of one 5-participant panel study.

What Maze does

Core: Unmoderated usability tests, Prototype testing, Built-in respondent panel.

Important: Card sorting & tree testing, Quick design & message tests, Online surveys, AI analysis & synthesis (partly), Integrations ecosystem (partly), SSO & compliance (partly).

Also has: Native mobile app testing (partly), Moderated interview sessions (partly), AI-moderated interviews, Diary & longitudinal studies (partly), B2B & professional recruiting (partly), Own-user panel & research CRM (partly), Scheduling & incentive payouts (partly), Transcription, tagging & clips (partly), Research repository (partly).

Maze price hikes

No price hikes on record for Maze.

Alternatives to Maze

Other user research tools at 1 researcher:

Maze alternatives: 2 user research tools compared, at every size.

Other kinds of products that cover part of Maze

  • SurveyMonkey (Forms & surveys): covers 53% of Maze; missing or partial: Unmoderated usability tests, Prototype testing, Card sorting & tree testing, Quick design & message tests, Native mobile app testing

Every change we logged

  • Apr 24, 2026 · Repriced: Starter plan removed; only Free and Enterprise (contact sales) remain. PricingSaaS also logs the removal on 2026-06-29; that entry conflicts with this one and was not verified.

Sources

Pricing page: maze.co/pricing. Prices last checked Oct 16, 2026. The official pricing page has no price text in its static HTML, only "All plans" and "Enterprise" labels and "Contact sales", with no Starter. PricingSaaS (captured 2026-07-03) lists only Free and Enterprise (Contact) and logs no price change since tracking began 2026-03-19, only the Starter removal; Free-plan limits and panel pricing were not captured, so team5 and panel5 are sales-quote placeholders.