Great Question pricing, price hikes and cheaper alternatives
Great Question (greatquestion.co) is a user research tool. Per-seat subscription billed monthly or annually, capped at 5 seats on Self-serve (observers free); Enterprise is quoted by module, and recruiting is charged per completed participant.. No free plan.
What Great Question costs
- 1 researcher: $129/mo ($129 per seat per month on monthly billing ($1,290/yr = $107.50/mo if annual). Self-serve includes 100 participants and 100 hours of video storage as sold.)
- 5 researchers: $645/mo (5 seats x $129 = $645/month, matching the pricing FAQ (5 seats: $645/mo). Self-serve caps at 5 seats; free observers do not count.)
- 5-tester panel study: custom pricing (Custom: recruiting is sold, but the help page publishes no per-response fee, credit price, pack size or panel add-on price, and the only dollar figure is a $5 minimum incentive offer (not tied to session length). Rates sit on the in-app Recruitment Credits rate card or with customer success, so no all-in total can be computed.)
Plan compared: Self-serve plan, 1 seat, monthly billing. Prices are USD per month on monthly billing (annual-only plans divided by 12) for researcher seats on the cheapest paid self-serve plan, excluding participant costs; recruiting is compared separately as the all-in cost of one 5-participant panel study.
What Great Question does
Core: Built-in respondent panel (partly), Own-user panel & research CRM, Scheduling & incentive payouts.
Important: Moderated interview sessions (partly), AI-moderated interviews, Online surveys (partly), Transcription, tagging & clips, AI analysis & synthesis (partly), Research repository, Integrations ecosystem, SSO & compliance (partly).
Also has: Unmoderated usability tests (partly), Prototype testing (partly), Card sorting & tree testing (partly), Diary & longitudinal studies (partly), B2B & professional recruiting (partly).
Great Question price hikes
No price hikes on record for Great Question.
Other kinds of products that cover part of Great Question
- SurveyMonkey (Forms & surveys): covers 53% of Great Question; missing or partial: Own-user panel & research CRM (partly), Scheduling & incentive payouts (partly), Moderated interview sessions, AI-moderated interviews, Transcription, tagging & clips
Every change we logged
- Oct 5, 2026 · Repriced: Self-serve swapped its panel add-on from User Interviews to Respondent (B2B and B2C); User Interviews is now Enterprise-only. PricingSaaS describes no price change, and neither add-on has a published price.
Sources
Pricing page: greatquestion.com/pricing. Prices last checked Oct 16, 2026. Solo and team5 are verified on greatquestion.com/pricing (the .co URL redirects there) and its FAQ ($129 per seat monthly, $645 for 5 seats). PricingSaaS lists no price increase or free-tier cut (only the 2026-10-05 panel restructure), and a price-increase search returned nothing relevant; no pre-2026 price history was sourced, and recruiting fees are unpublished.