Leonardo.ai pricing, price hikes and cheaper alternatives
Leonardo.ai (leonardo.ai) is a AI image generator. Monthly subscriptions with a token allowance that image and video generations draw from, team plans priced per seat with a 3-seat minimum, and contact-sales enterprise and API tiers.. Free plan: 150 tokens a day (no monthly total); public creations only; commercial use not clearly stated..
What Leonardo.ai costs
- Entry plan: $12/mo (Essential at $12/mo on monthly billing (USD assumed; costbench names no currency). Free plan excluded: commercial use not clearly stated and creations are public. Its 8,500 monthly tokens cover 100+ images at 1MP even at 16 tokens each. Watermark removal is not stated in any source read; assumed on paid plans.)
- 1,000 images: $12/mo (1,000 images at 2-5 tokens each is 2,000-5,000 tokens, inside Essential's 8,500 (costbench's typical-range figure, not a published per-model rate). If the 16 tokens at 1024px from a hidden-cost guide cited by costbench applies instead, 1,000 images need 16,000 tokens, so the cheapest fit is Premium at $30 (25,000 tokens).)
- 1,000 via API: not offered (n/a: no public self-serve API price. API Custom is contact-sales only (PricingSaaS, costbench API page), and costbench lists no API pay-as-you-go or per-credit rate.)
Plan compared: Essential plan on monthly billing: $12/mo for 8,500 tokens a month.. Prices are USD per month on monthly billing (annual-only plans are the annual price divided by 12): the cheapest watermark-free commercial plan for one creator, the cost of 1,000 generated images a month in the app, and the cost of 1,000 images a month through the product's own API. A dash means the product does not do that job.
What Leonardo.ai does
Core: AI image generation, AI object removal & fill, Custom model training, Real-time and sketch control.
Important: Style and character references, AI image upscaling, Multi-lab model choice, Image-to-video animation, Developer API, Mobile apps, Team workspaces and SSO (partly).
Also has: Accurate text in images, AI design generation (partly), AI product photo scenes (partly), Node-based workflows (partly), Creation community feed (partly), Private generations (partly).
Leonardo.ai price hikes
No price hikes on record for Leonardo.ai.
Cheaper alternatives to Leonardo.ai
At the cheapest watermark-free plan, Leonardo.ai costs $12/mo. 1 AI image generator costs less:
- Adobe Firefly: $9.99/mo (Firefly Standard, $9.99/mo on monthly billing (2,000 credits/mo plus unlimited standard image generations)), covers 80% of Leonardo.ai; missing or partial: Custom model training (partly), Real-time and sketch control (partly), Style and character references (partly), Developer API (partly), Accurate text in images (partly)
Leonardo.ai alternatives: 2 AI image generators compared, at every size.
Sources
Pricing page: leonardo.ai/pricing. Prices last checked Oct 16, 2026. Leonardo's pricing page returned 403 and the Wayback snapshot was blocked, so plan prices come from costbench's plans and API pages (last verified July 2026) and PricingSaaS, which labels the $12, $30 and $60 tiers as annual billing while costbench lists them as monthly. PricingSaaS has tracked the page only since 2026-05-15 and recorded no price increase, and costbench's annual discount figures conflict, so no annual-price change was recorded.