Google Flow (Veo) pricing, price hikes and cheaper alternatives
Google Flow (Veo) (labs.google) is a AI video generator. Bundled into Google AI subscriptions (Plus, Pro, two Ultra tiers), each with a monthly pool of Flow credits spent per generation; Pro and Ultra can buy extra AI credits.. Free plan: 50 Flow credits a day; non-subscribers may be blocked from video generation at peak hours and get no upscaling.
What Google Flow (Veo) costs
- Entry plan: $4.99/mo (Google AI Plus $4.99/mo: 200 Flow credits with Gemini Omni Flash video; visible watermark can be switched off (toggle since Aug 2026); Google's terms don't claim output ownership. Free tier not counted: Google's own pages conflict on whether Flow video needs a subscription, and free video is blocked at peak hours.)
- 500 s of clips: $19.99/mo (Veo 3.1 Lite (720p, 8s clips) at 10 credits each for non-Ultra subscribers: 63 clips x 10 = 630 credits, within Google AI Pro's 1,000 monthly credits ($19.99). Plus (200 credits) can't buy extra AI credits.)
- 10 min avatar: not offered (No script-to-avatar workflow; the personal avatar is only a reference inside generated clips)
Plan compared: Google AI Plus ($4.99/mo). Prices are USD per month on monthly billing (annual-only plans are the annual price divided by 12): the cheapest watermark-free commercial plan for one creator, the cost of 500 seconds of generated clips a month, and the cost of 10 minutes of talking-avatar video a month. A dash means the product does not do that job.
What Google Flow (Veo) does
Core: Generative video footage, Image-to-video animation, Native audio generation, Consistent multi-shot stories.
Important: Camera and keyframe control, AI editing of real footage.
Also has: Personal avatar clone, AI voices and languages (partly), Scene and template editor (partly), Prompt to finished video (partly), Developer API, Mobile apps.
Google Flow (Veo) price hikes
- Google added a visible watermark to Veo videos outside Ultra in Flow · May 30, 2025
Ten days after Flow launched, Google began stamping a visible watermark on all Veo videos except those made by $249.99/mo Ultra members in Flow, so the $19.99 Pro plan no longer produced clean clips.
Alternatives to Google Flow (Veo)
Google Flow (Veo) is the cheapest AI video generator we track at the cheapest watermark-free plan. The others:
Google Flow (Veo) alternatives: 4 AI video generators compared, at every size.
Every change we logged
- Aug 14, 2026 · Price cut: Google added a setting that lets Gemini and Flow users turn off the visible AI watermark (SynthID stays), so clean exports no longer require Ultra; the cheapest watermark-free plan fell to the $4.99 Plus plan.
- Jun 8, 2026 · Price cut: Google AI Plus dropped from $7.99 to $4.99/mo in the US and its storage doubled from 200 GB to 400 GB.
- May 19, 2026 · Price cut: At I/O 2026 Google cut the top Ultra plan from $249.99 to $199.99/mo with the same capabilities and added a $99.99/mo Ultra tier with 5x Pro limits (10,000 Flow credits).
- Aug 18, 2025 · Price cut: Google doubled Google AI Ultra's monthly Flow credits from 12,500 to 25,000 at the same $249.99/mo price, usable in Flow and Whisk.
- May 30, 2025 · Limits cut: Ten days after Flow launched, Google began stamping a visible watermark on all Veo videos except those made by $249.99/mo Ultra members in Flow, so the $19.99 Pro plan no longer produced clean clips.
Sources
Pricing page: gemini.google/subscriptions. Prices last checked Oct 16, 2026. Prices from gemini.google/subscriptions (US) and credit costs from the Flow help center (2026-10-17); no annual prices shown. Google's pages conflict on free-tier video access, so the entry point uses Plus. The $99.99 Ultra tier's watermark status in May-Aug 2026 is unverified, so history skips it; AI credit pack prices are not published.