EZ Texting pricing, price hikes and cheaper alternatives

What EZ Texting costs

1k subscribers: $165/mo (Launch $25/mo monthly + (4,000 - 500 included) x $0.04 = $140 -> $165.00. The $5/mo Launch telecom fee is a carrier fee, excluded (with it: $170.00). Boost ($197.50) and Scale ($230.00) cost more. Boost would be the pick only if Launch's 'recommended for up to 500 contacts' were a cap; the page says contact uploads are unlimited.)
5k subscribers: $710/mo (Scale $125/mo monthly + (20,000 - 500) x $0.03 = $585 -> $710.00, the lowest total of the self-serve plans (Boost $757.50, Launch $805.00 with its $5 fee excluded). Scale's telecom fee is waived. Launch has the lowest plan fee, so a first-plan reading would give $805.00.)
10k subscribers: $1,310/mo (Scale $125/mo monthly + (40,000 - 500) x $0.03 = $1,185 -> $1,310.00, the lowest total (Boost $1,457.50, Launch $1,605.00). Launch would give $1,605.00 on a first-plan reading. Enterprise is $3,000 flat and sales-led, so it is dearer.)

Plan compared: Launch plan, monthly billing: $25 base, 500 credits included, $0.04 per overage credit, 1 seat, number included. USD per month on monthly billing to send 4 campaigns a month to a list of opted-in US subscribers (4 single-segment SMS per subscriber), counting plan fees, per-message costs and a sending number but not carrier pass-through or 10DLC/toll-free registration fees. WhatsApp-only tools are priced on the same number of WhatsApp marketing messages to US numbers, including Meta's per-message fee.

What EZ Texting does

Core: Bulk SMS campaigns (partly), Two-way business texting (partly).

Important: MMS picture messages, Automated message flows (partly), SMS opt-in capture (partly), Consent and compliance tools (partly), Sender number options, Mobile apps.

Also has: Store-triggered flows (partly), Audience segmentation (partly), Click and revenue tracking (partly), Conversational chatbots (partly), AI writing and optimization (partly), In-chat shopping (partly), Integrations and API (partly).

EZ Texting price hikes

No price hikes on record for EZ Texting.

Cheaper alternatives to EZ Texting

At 1k subs, EZ Texting costs $165/mo. 2 SMS marketing platforms cost less:

Postscript: $49/mo (Starter (free plan, monthly billing) with the $49 monthly minimum applied), covers 80% of EZ Texting; missing or partial: MMS picture messages (partly), Sender number options (partly), Mobile apps, In-chat shopping
SimpleTexting: $149/mo (3,000-credit plan ($109/mo) plus 1,000 overage credits at $0.04 each, toll-free number, monthly billing), covers 88% of EZ Texting; missing or partial: MMS picture messages (partly), Store-triggered flows, In-chat shopping

EZ Texting alternatives: 2 SMS marketing platforms compared, at every size.

Other kinds of products that cover part of EZ Texting

Brevo (Email API): covers 80% of EZ Texting; missing or partial: MMS picture messages, Sender number options (partly), Mobile apps (partly), In-chat shopping
Klaviyo (Newsletter): covers 80% of EZ Texting; missing or partial: MMS picture messages, Sender number options (partly), Mobile apps
Twilio (SMS & voice APIs): covers 76% of EZ Texting; missing or partial: SMS opt-in capture, Mobile apps, AI writing and optimization, In-chat shopping
Mailchimp (Newsletter): covers 64% of EZ Texting; missing or partial: Two-way business texting, MMS picture messages, Sender number options (partly), Mobile apps (partly), Conversational chatbots

Sources

Pricing page: eztexting.com/pricing. Prices last checked Oct 16, 2026. Monthly prices are the unlabeled $25/$75/$125 figures on the official card, with the $20/$60/$100 figures labeled 'Billed Annually'; the page says contact uploads are unlimited, so the 'recommended for' ranges are not caps, and the Launch $5/mo telecom fee is a carrier fee the yardstick excludes. PricingSaaS shows no tracked changes (its tracking starts 2026-06-25) and the price-change web search could not run because the search budget was used up, so pre-2026 hikes are unverified.