Dovetail pricing, price hikes and cheaper alternatives
Dovetail (dovetail.com) is a user research tool. Per-user pricing on a free tier, with paid use now on Enterprise only, quoted by sales and invoiced net-30.. Free plan: Free: $0 per user per month, no card required, for individuals; one project, with chat and AI summaries limited to it..
What Dovetail costs
- 1 researcher: custom pricing (custom: the only paid option is Enterprise, quoted by sales and invoiced net-30. Free ($0, one project) does not count. The last self-serve price was Professional at $15/user/month (PricingSaaS), removed 2026-04-02.)
- 5 researchers: no public price (null: 5 seats are only sold through Enterprise (contact sales). Free is marketed for individuals and states no seat count, so it cannot be shown to allow 5 seats.)
- 5-tester panel study: custom pricing (custom: Dovetail Recruit is still documented, but its only published rate ($75 per participant plus incentive) is for B2B moderated interviews and was dropped from the pricing page in late 2025. No public rate covers general-population participants or incentives, so a sales quote is needed.)
Plan compared: none: no paid self-serve plan since 2026-04-02; the ref price is custom (Enterprise, sales quote). Prices are USD per month on monthly billing (annual-only plans divided by 12) for researcher seats on the cheapest paid self-serve plan, excluding participant costs; recruiting is compared separately as the all-in cost of one 5-participant panel study.
What Dovetail does
Core: Omnichannel feedback capture, Transcription, tagging & clips, AI analysis & synthesis, Research repository.
Important: AI feedback analysis (partly), Issue tracker sync (partly), Security & compliance (partly), Moderated interview sessions (partly), Integrations ecosystem (partly), SSO & compliance.
Also has: Customer data & revenue weighting (partly), Multilingual portal (partly).
Dovetail price hikes
- Dovetail quietly cut what you get · Oct 2025
The 250 data points/month of channels included in Professional became a paid add-on at $50 per 500 data points/month (billing period unclear in source). - Dovetail quietly cut what you get · Jan 2025
Professional channels went from unlimited to 250 data points per month (PricingSaaS 2025Q1 entry; month not shown).
Alternatives to Dovetail
Other user research tools at 1 researcher:
- Great Question: $129/mo
Dovetail alternatives: 2 user research tools compared, at every size.
Other kinds of products that cover part of Dovetail
- SurveyMonkey (Forms & surveys): covers 47% of Dovetail; missing or partial: Transcription, tagging & clips, AI analysis & synthesis (partly), Research repository (partly), Moderated interview sessions
Every change we logged
- Apr 2, 2026 · Repriced: Professional was removed along with its channel add-on. Free and Enterprise remain, paid users were shifted to Enterprise, and Enterprise's price was hidden (listed Dec 29, 2025; hidden Mar 30, 2026). No self-serve paid price remains.
- Oct 2025 · Repriced: The pay-as-you-go Recruit add-on ($75 per participant plus incentive) was dropped from the pricing page (PricingSaaS 2025Q4 entry). Dovetail's help pages (undated) still describe Recruit.
- Oct 2025 · Limits cut: The 250 data points/month of channels included in Professional became a paid add-on at $50 per 500 data points/month (billing period unclear in source).
- Oct 2025 · Price cut: Professional per-user price fell from $29 to $15 (48%). PricingSaaS saw $29 on its Jul 4, 2025 capture and $15 on its Oct 5, 2025 capture; billing basis not stated.
- Jan 2025 · Limits cut: Professional channels went from unlimited to 250 data points per month (PricingSaaS 2025Q1 entry; month not shown).
Sources
Pricing page: dovetail.com/pricing. Prices last checked Oct 16, 2026. Checked against the raw pricing page on 2026-10-17: only Free and Enterprise are listed, with no paid self-serve price. History values are PricingSaaS per-user figures whose monthly basis is unconfirmed, and no archived copy of the 2025 page could be fetched.