Bitly pricing, price hikes and cheaper alternatives
Bitly (bitly.com) is a link management tool. Tiered subscriptions priced per plan by link, QR-code and custom-domain quotas, billed monthly or annually; multiple users are offered only on the contact-sales Enterprise plan.. Free plan: Free: $0 with ads, 5 new links/month, unlimited tracked clicks, no custom domain, no click analytics..
What Bitly costs
- 1 user, branded: $35/mo (Growth at monthly billing: $35/mo (annual $29/mo billed $348/yr). Growth has 1 complimentary custom domain, 500 new links/mo, unlimited clicks, and, per the comparison table, clicks-over-time, country and referrer data; device data is Premium-only. Core ($10/mo, annual only) has no custom domain and no clicks-over-time data, and Free has neither; Premium is $300/mo monthly.)
- 3 users, 3 brands: no public price (Null: only the Enterprise plan lists multiple users with group permissions, and Enterprise is contact-sales only, so no self-serve plan gives 3 users their own logins. Premium lists multiple custom domains but not multiple users.)
Plan compared: Growth plan at monthly billing ($35/mo). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest plan that puts one user's links under their own brand with click analytics: short links on your own domain (100 new links and 10,000 clicks a month) for URL shorteners, a bio page without the vendor's branding for link-in-bio tools, and logo-branded dynamic QR codes for QR tools. We also price a 3-person team running 3 brands at ten times the link volume.
What Bitly does
Core: Short link creation, Branded custom domains (partly), Click analytics.
Important: Dynamic QR codes, UTM & campaign tracking (partly), Team workspaces & roles (partly), API & integrations, Security & compliance (partly).
Also has: Link-in-bio page (partly), Retargeting pixels (partly), Geo, device & A/B routing (partly), Link expiry & protection (partly), App deep links (partly), Conversion attribution (partly), Native mobile apps (partly), AI features (partly).
Bitly price hikes
No price hikes on record for Bitly.
Alternatives to Bitly
Bitly is the cheapest link management tool we track at 1 user with branded links. The others:
Bitly alternatives: 2 link management tools compared, at every size.
Other kinds of products that cover part of Bitly
- Buffer (Social media tools): covers 48% of Bitly; missing or partial: Short link creation (partly), Branded custom domains, Click analytics (partly), Dynamic QR codes, API & integrations (partly)
Sources
Pricing page: bitly.com/pages/pricing. Prices last checked Oct 16, 2026. Prices come from bitly.com/pages/pricing (monthly figures read after switching the page to Pay Monthly); the Growth analytics rows are inferred from the comparison table, where checkmarks are icons and only dashes show as text. The web search budget ran out, so no price-news search was run, and PricingSaaS lists no tracked changes (its tracking began 2026-07-04).