Bitly alternatives

Bitly is already the cheapest link management tool we track at 1 user with branded links ($35/mo). Here's how the other 2 compare. The closest match, Buffer, covers 48% of what Bitly does. Each one shows how much of it it covers, capability by capability, next to the price.

What Bitly does

Core: Short link creation, Branded custom domains (partly), Click analytics.

Important: Dynamic QR codes, UTM & campaign tracking (partly), Team workspaces & roles (partly), API & integrations, Security & compliance (partly).

Also has: Link-in-bio page (partly), Retargeting pixels (partly), Geo, device & A/B routing (partly), Link expiry & protection (partly), App deep links (partly), Conversion attribution (partly), Native mobile apps (partly), AI features (partly).

Alternatives to Bitly at 1 user with branded links, best match first

  • Linktree: $15/mo Logo removal starts at Pro; team plans are contact-sales (Pro plan, billed monthly at $15/mo). It covers 46% of Bitly; missing or partial: Short link creation, Click analytics (partly), Dynamic QR codes (partly), UTM & campaign tracking, Team workspaces & roles. Free plan: Unlimited links and basic analytics (28-day history); the Linktree logo stays on the page.. Last price hike: Jul 2026.
  • Beacons: $30/mo Creator Plus tier inferred; per-plan branding not stated (Creator Plus, monthly billing ($30/mo)). It covers 35% of Bitly; missing or partial: Short link creation, Click analytics (partly), Dynamic QR codes (partly), UTM & campaign tracking, Team workspaces & roles. Free plan: Free forever: customizable bio-link page, 1 website with 1 page, 50 email sends a month, 9% seller and affiliate fees..

Other kinds of products that cover part of Bitly

  • Buffer (Social media tools): covers 48% of Bitly; missing or partial: Short link creation (partly), Branded custom domains, Click analytics (partly), Dynamic QR codes, API & integrations (partly)

Prices at every size

  • Bitly: 1 user with branded links $35/mo, a 3-person team running 3 brands no public price (Growth monthly; annual $29/mo; team needs Enterprise)
  • Linktree: 1 user with branded links $15/mo, a 3-person team running 3 brands no public price (Logo removal starts at Pro; team plans are contact-sales)
  • Beacons: 1 user with branded links $30/mo, a 3-person team running 3 brands no public price (Creator Plus tier inferred; per-plan branding not stated)

Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest plan that puts one user's links under their own brand with click analytics: short links on your own domain (100 new links and 10,000 clicks a month) for URL shorteners, a bio page without the vendor's branding for link-in-bio tools, and logo-branded dynamic QR codes for QR tools. We also price a 3-person team running 3 brands at ten times the link volume.

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Everything about Bitly's own prices and price hikes: Bitly.