Segment alternatives
Segment takes a cut of your revenue instead of charging a flat price. Here's what the 2 other data pipeline tools we track cost. Ranked by price at the size you pick, with free plans, price hikes and how to switch.
Alternatives to Segment at 5 million rows a month from 5 sources, cheapest first
- Airbyte: $120/mo Standard pay-as-you-go; CDP assumes ~1 KB rows (Standard, pay-as-you-go, 25 credits a month). Free plan: none. Last price hike: Sep 2026.
- Fivetran: $520/mo Standard list, monthly; MAR rate implied from examples (Standard plan, monthly list price, 5 connections (1 PostgreSQL, 4 SaaS) at 1,000,000 MAR a month.). Free plan: Free plan: 500,000 MAR a month for connections, 3,500 MAR a month for activations, 5,000 model runs a month for transformations..
Prices at every size
- Segment: 5 million rows a month from 5 sources not offered, 10,000 users synced to 2 tools $120/mo, 100 daily models for a 3-person team not offered (ELT not offered; CDP = Connections Team $120/mo)
- Airbyte: 5 million rows a month from 5 sources $120/mo, 10,000 users synced to 2 tools $20/mo, 100 daily models for a 3-person team not offered (Standard pay-as-you-go; CDP assumes ~1 KB rows)
- Fivetran: 5 million rows a month from 5 sources $520/mo, 10,000 users synced to 2 tools custom pricing, 100 daily models for a 3-person team free (Standard list, monthly; MAR rate implied from examples)
Every price is for the same small company on the cheapest self-serve plan that fully covers the job, billed monthly: loading 5 million rows a month from Postgres and 4 SaaS apps into a warehouse (headline), getting data on 10,000 users into a warehouse and 2 business tools, or running 100 daily SQL models for a 3-person team. Free plans count when they cover the whole job; warehouse compute and free self-hosted open-source editions are not counted.
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Everything about Segment's own prices and price hikes: Segment.