Yotpo pricing, price hikes and cheaper alternatives
Yotpo (yotpo.com) is a review & testimonial tool. Reviews & UGC plans are priced by monthly store orders, with Starter and Pro tiers on a slider and custom-quoted Premium and Enterprise.. Free plan: Free Reviews plan for up to 50 monthly orders.
What Yotpo costs
- 100 requests/mo: $24/mo (Free plan caps at 50 orders/mo and Starter's 0-99 tier ($15) stops at 99, so 100 orders lands in Starter's 100-199 tier at $24/mo.)
- 1,000 requests/mo: $269/mo (Starter tops out at 999 orders/mo, so 1,000 orders needs Pro's 600-1,999 tier at $269/mo.)
Plan compared: Reviews & UGC Starter (100-199 orders/mo tier). Prices are USD per month on monthly billing (annual-only plans divided by 12) for the cheapest plan of the reviews product alone that lets one website, store or location ask a set number of customers a month for reviews, collect and store the resulting reviews and display them on its own site. Free plans that cover the volume count as $0 (vendor branding allowed); loyalty, SMS, Google Shopping and other add-ons and one-time setup fees are not included.
Yotpo price hikes
No price hikes on record for Yotpo.
Cheaper alternatives to Yotpo
At a small business asking 100 customers a month for reviews, Yotpo costs $24/mo. 1 review & testimonial tool costs less:
- Judge.me: free (Free)
Yotpo alternatives: 3 review & testimonial tools compared, at every size.
Sources
Pricing page: yotpo.com/pricing. Prices last checked Oct 16, 2026. Tier prices taken from the order-volume slider data embedded in yotpo.com/pricing (monthly billing); the Shopify App Store listing matches the entry prices ($15 Starter, $119 Pro). No PricingSaaS page exists and the web search budget was exhausted, so past price changes were not researched.