Rewardful pricing, price hikes and cheaper alternatives
Rewardful (rewardful.com) is a affiliate & referral tool. Flat monthly subscription tiered by monthly affiliate-attributed revenue, with unlimited affiliates and visitors and a 0% transaction fee; annual billing gives 12 months for the price of 10.. No free plan.
What Rewardful costs
- $5k referred/mo: $49/mo (Starter $49/mo monthly covers $5,000/mo affiliate revenue (cap $7,500), unlimited affiliates and visitors, 1 campaign, up to 2 team members; 0% transaction fee.)
- $25k referred/mo: $149/mo ($25,000/mo affiliate revenue exceeds Growth's $15,000 cap, so Enterprise 30k tier: $149/mo monthly (up to $30,000/mo) per the published pricing schedule; the pricing page CTA is 'Book a Demo'.)
Plan compared: Starter ($49/mo, up to $7,500/mo affiliate-attributed revenue). Monthly USD on monthly billing for a defined program size (referred sales, affiliates, participants and clicks), including any platform fee the tool takes on referred sales or conversions. Commissions you pay affiliates and payout transfer fees are not included.
What Rewardful does
Core: Affiliate program, Flexible commission rules, Billing integrations.
Important: Coupon code attribution, Branded affiliate portal, Automated affiliate payouts, Affiliate onboarding & emails (partly).
Also has: Refer-a-friend programs (partly), Fraud & self-referral protection (partly), B2B lead & partner tracking (partly), API, webhooks & Zapier.
Rewardful price hikes
- Rewardful raised its Growth plan from $79 to $99 a month · Sep 2021
Between the August 27 and September 18, 2021 archived pricing pages, Growth went from $79 to $99/mo (+25%) with the same $15,000/mo affiliate-revenue cap; Starter stayed $49, so the $5k/mo reference price did not change. - Rewardful raised Starter from $39 to $49/mo and Performance to $29 · May 2020
Between the December 2019 and May 2020 archived pricing pages, Starter rose from $39 to $49/mo (still capped at $1,000/mo affiliate revenue) and the Performance plan's base fee from $19 to $29/mo plus 9% of affiliate revenue; Growth stayed…
Alternatives to Rewardful
Rewardful is the cheapest affiliate & referral tool we track at a small program ($5k/mo in referred sales, 100 affiliates). The others:
- Gleam: $59/mo
- impact.com: $125/mo
Rewardful alternatives: 2 affiliate & referral tools compared, at every size.
Every change we logged
- Sep 2023 · Price cut: By September 2023 Starter's cap rose from $5,000 to $7,500/mo (with multiple currencies and self-referral detection added, limited to 2 team members) and Enterprise dropped from $299+/mo to $149+/mo for programs over $15,000/mo.
- Jun 2023 · Repriced: The Performance plan ($29/mo + 9% transaction fee, unlimited affiliate revenue) was dropped from the pricing page between May 31 and June 27, 2023, leaving Starter at $49/mo as the entry plan.
- Sep 2021 · Price increase: Between the August 27 and September 18, 2021 archived pricing pages, Growth went from $79 to $99/mo (+25%) with the same $15,000/mo affiliate-revenue cap; Starter stayed $49, so the $5k/mo reference price did not change.
- Mar 2021 · Price cut: Revenue caps were raised at the same prices: Starter ($49) went from $1,000 to $5,000/mo of affiliate revenue and Growth ($79) from $10,000 to $15,000/mo, cutting the price of a $5k/mo program from $79 to $49.
- May 2020 · Price increase: Between the December 2019 and May 2020 archived pricing pages, Starter rose from $39 to $49/mo (still capped at $1,000/mo affiliate revenue) and the Performance plan's base fee from $19 to $29/mo plus 9% of affiliate revenue; Growth stayed $79. Exact date unknown (first seen May 2020).
Sources
Pricing page: rewardful.com/pricing. Prices last checked Oct 16, 2026. Prices from the live pricing page and the Enterprise pricing schedule (updated Jan 20, 2026); history from web.archive.org snapshots of getrewardful.com/pricing (2019-2021) and rewardful.com/pricing (2021-2026). Change dates are the first archived snapshot showing them, so exact days are unknown; no vendor announcements were found. The growth point uses the published Enterprise 30k tier, which is sold via demo.